Environmental

The project aims to develop a web-based dynamic survey platform designed to capture consumer lifestyle preferences and habits. The survey will consist of four sections with approximately 20 questions and will incorporate conditional logic, ensuring that questions adapt based on user responses. If a respondent selects "yes" to a specific question, additional relevant questions will follow, while a "no" response will allow them to proceed to the next section. The survey should be easily accessible via email invitations or be completed directly by operators, ensuring flexibility in data collection.

The system should support data retrieval, reporting, and potential integration with marketing automation tools, making it a scalable and user-friendly solution for consumer engagement.

Heaters E-Commerce Platform, a family-owned business established in 1990, specializes in providing high-quality heating solutions, including wood and gas heaters, outdoor heating options, and barbecues. The company sought to enhance its online presence by developing a user-friendly website that showcases its diverse product range, offers detailed information on services, and facilitates customer engagement. The objective was to create a digital platform that reflects the company's commitment to quality and customer satisfaction.
The website was designed to:

• Showcase a comprehensive range of heating products with detailed descriptions and images.
• Provide information on services such as heater repairs, inspections, and maintenance.
• Highlight partnerships with renowned brands like Weber, Osburn, and Coonara.
• Offer contact details, showroom location, and operating hours for customer convenience.
• Ensure a responsive design for optimal viewing on various devices.

The client sought to improve the existing design and develop a user interface (UI) for new modules within their innovative fitness platform. The app aims to provide personalized workout plans for athletes, utilizing dynamic filtering mechanisms to align exercises with user-specific constraints like injury history, fitness goals, and equipment availability.
Our primary objectives included:
 Enhancing the Existing Design:

1. Refining the user interface to ensure seamless navigation across the MVP (Minimum Viable Product).
2. Optimizing screen real estate for improved usability, emphasizing graphical elements (image carousels, GIFs) over text-heavy content.

Developing UI for New Modules:

1. Designing a Workout Plan Generator (WPG) that dynamically filters exercises based on injury compatibility, available equipment, and goals.
2. Creating interfaces for real-time trainer tools, enabling easy modification of workout plans and notifications for defective equipment.
3. Building visually engaging dashboards for progress tracking, featuring KPIs like tonnage, energy output, and average power.

Ensuring User-Centricity:

1. Designing intuitive input mechanisms for athlete onboarding, workout tracking, and session modifications.
2. Providing a clean, responsive, and visually engaging interface that caters to both trainers and athletes.